Regional Mexican music, an umbrella term that encompasses mariachi, banda, corridos, norte\u00f1a, sierre\u00f1o and other genres, has become a global phenomenon, topping music charts and reaching new audiences as it crosses more and more borders. .
Although it has had a presence in the United States for decades, with stars like the late Selena Quintanilla who fused Tejano music with pop, disco and R&B, something extraordinary happened in the last year.
The single \u201cShe dances alone\u201d by Eslab\u00f3n Armado and Peso Pluma surpassed one billion views on Spotify in December 2023, becoming the first regional Mexican music hit among the top 10 of Billboard's Hot 100 chart that includes music by all genres, reaching number 4. Days later, Bad Bunny's collaboration with Grupo Frontera \u201cUn x100to\u201d reached number 5.<\/p>\n\n\n\n
According to Luminate's year-end report for 2023, four of the six Latin artists who reached 1 billion streaming views in the United States were Mexican or of Mexican origin: Peso Pluma, Eslab\u00f3n Armado, Junior H and Fuerza Regida . They were also among the 125 most listened to artists. Overall, regional Mexican music grew 60% in the United States, representing 21.9 billion on-demand audio streams.<\/p>\n\n\n\n
How it happened? The Associated Press reached out to musicians, producers and industry experts to get a sense of how regional Mexican music is evolving ahead of the 66th annual Grammy Awards on Feb. 4.<\/p>\n\n\n\n
MUSIC THAT BREAKS OUT WITH STRENGTH<\/strong><\/p>\n\n\n\n Leila Cobo, Billboard's director of Latin and Spanish content, told the AP that she believed Mexican music was always going to be very popular in the United States, given its large Mexican-American population.<\/p>\n\n\n\n \u201cBut I never in a million years thought it was going to become so global,\u201d he said.<\/p>\n\n\n\n For Cobo, one of the factors contributing to the international reach of regional Mexican music is streaming, which democratized listening habits and allowed listeners who would not otherwise encounter this music to fall in love with it.<\/p>\n\n\n\n On Spotify alone, Mexican music grew 400% worldwide in the last five years, according to Uriel Waizel, editorial leader at Spotify Mexico. And on YouTube, Peso Pluma surpassed Taylor Swift and Bad Bunny to become the most listened to artist of 2023 on the platform.<\/p>\n\n\n\n Adem\u00e1s del streaming, Cobo apunta a una gran poblaci\u00f3n mexico-estadounidense en Estados Unidos interesada en explorar la m\u00fasica de sus antepasados, y a una nueva generaci\u00f3n de m\u00fasicos que abrazan la m\u00fasica regional, pero la mezclan con rap, reggaet\u00f3n e instrumentaci\u00f3n electr\u00f3nica, vigoriz\u00e1ndola en el proceso.<\/p>\n\n\n\n \u201cIt went from being a bit old-fashioned music,\u201d says Cobo. \u201cNow I see a movement. And I think that's exciting.\"<\/p>\n\n\n\n Waizel says that while Mexican music is centuries old, \u201ccurrent Mexican music is breaking it because it is the music that young people listen to.\u201d<\/p>\n\n\n\n Spotify confirmed that last month, 56% of listeners of Latin American artists were under 30 years old. In Mexico, the figure increases to 60% of listeners.<\/p>\n\n\n\n \u201cBefore, parents taught regional music to their children, but now young people are the ones teaching parents music,\u201d said DannyLux, 19 years old and a performer of sad sierre\u00f1o, a new subgenre that emerged about five years ago. . \u201cRegional music is reaching the heights of reggaeton, that was not seen before.\u201d<\/p>","protected":false},"excerpt":{"rendered":" La m\u00fasica regional mexicana, un t\u00e9rmino general que abarca mariachi, banda, corridos, norte\u00f1a, sierre\u00f1o y otros g\u00e9neros, se ha convertido en un fen\u00f3meno global, que encabeza listas de \u00e9xitos musicales y llega a nuevas audiencias a medida que cruza m\u00e1s y m\u00e1s fronteras.Si bien ha tenido presencia en Estados Unidos desde hace d\u00e9cadas, con estrellas […]<\/p>\n","protected":false},"author":1,"featured_media":411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/doremifasound.com\/en\/wp-json\/wp\/v2\/posts\/410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doremifasound.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doremifasound.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doremifasound.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/doremifasound.com\/en\/wp-json\/wp\/v2\/comments?post=410"}],"version-history":[{"count":1,"href":"https:\/\/doremifasound.com\/en\/wp-json\/wp\/v2\/posts\/410\/revisions"}],"predecessor-version":[{"id":412,"href":"https:\/\/doremifasound.com\/en\/wp-json\/wp\/v2\/posts\/410\/revisions\/412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doremifasound.com\/en\/wp-json\/wp\/v2\/media\/411"}],"wp:attachment":[{"href":"https:\/\/doremifasound.com\/en\/wp-json\/wp\/v2\/media?parent=410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doremifasound.com\/en\/wp-json\/wp\/v2\/categories?post=410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doremifasound.com\/en\/wp-json\/wp\/v2\/tags?post=410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}